A · The possibilities
Your location.
Your next move.
Product benefits lead. Setup requirements stay visible.
Preview this versionTHREE DIRECTIONS · ONE EXPERIMENT
Make the first step
feel easier.
Three working landing pages for review. The public homepage is unchanged; previews do not enter the experiment or record analytics.
Your location.
B · A helping hand
A new location.
A clear way to start.
Reduces uncertainty with clear requirements and the actual setup app.
Preview this versionC · Show the steps
See the steps.
Then make your move.
Shows the installation journey above the fold.
Preview this versionMeasure the result that matters.
The proposed outcome is a new account’s verified iPhone activation within seven days of seeing a version. Clicks and IPA download requests help diagnose drop-off; they are not completed installations.
The live account flow currently shows sandbox checkout. Fix public access and prove attribution end to end before starting the test.